Facebook Marketing Training Course
Top courses in Facebook Marketing and Marketing Strategy
Building Your Brand Presence on Facebook
Establish your presence on Facebook to share updates about your business and communicate with your customers directly. Start by creating a business Page on Facebook
- How to create a facebook Page
- Facebook Tools for businesses
- How to establish an audience for a facebook Page
- How to post on a facebook Page
Building Your Fan Base On Facebook
For marketers, building your fan base is a key activity to achieve through social networks. There are a variety of techniques that you can use to build fan followings, and we’ll explore them in this section
Topics
- How to establish an audience for a facebook Page
- How to post on a Page
Learn Meta Business Suite like a pro
Learn meta business Suite and manage from content and ads management to insights, Meta Business Suite offers free tools for users to manage their business presence and connect with their audience.
- Manage an online presence
- Schedule posts and stories on Facebook and Instagram
- Use Inbox in Meta Business Suite to communicate with customers
Facebook Messenger To Promote Your Business
Facebook Messenger has become the most popular ways to connect with existing and potential clients on social media. Using Facebook Messenger you can improve customer service, promote your products and services, and so much more.
Topics
- Use messenger to communicate with customers
- Stay organized and chat more efficiently with Messenger tools
Create a Facebook Ad
Facebook ads let you expand your marketing to reach new customers and supporters. The ads are fully customizable for your intended audience, and you can target your ad to the demographics that make the most sense for your organization, or to an audience that looks like your current contact list
Topics
- Create ads from a Facebook Page
- Get started with advertising on Facebook
The importance of Goals in facebook ads.
The ultimate goal of your marketing campaign. For example, “get more leads” or “sell more widgets.” Campaign objectives should be SMART: specific, measurable, achievable, realistic and timely.
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Topics
- Align a business goal to an ad objective
- Measure the success of your ads
How to Create Target Audiences on Meta Ads Manager
A target audience is a group of people who are most likely to be interested in your product or service. By creating target audiences, you can ensure that your ads are seen by the right people, which can help you improve your campaign results.
Topics
- The three types of ad audiences
- Create audiences in Meta Ads Manager
- Tips to create audiences for your next campaign
Topics
How to Optimize Facebook Ads
Optimising your Meta campaign ads will bring huge benefits to your brand. Know your audience, target them, adapt your ads according to your objectives
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How to Effectively Optimize Facebook Ads
- How to select ad placements
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Tips for Meta ads delivery
How to use Ads Manager
Learn how to navigate Ads Manager, create campaigns, and track ad performance in this course. Meta Ads Manager is a tool that lets you create and manage your ads. You can view, make changes and see results for all of your campaigns, ad sets and ads.
Topics
- Pick the Best Ad Formats
- Make Winning Facebook Ad Creative
- Write Effective Ad Copy
- Mastering the Art of Create compelling ad visuals
The BEST Way to Set Up Facebook Conversions API Pixel
The Meta Pixel provided insights into user behavior, while the Conversions API enabled the direct sharing of key web and offline events.
Topics
- How To Setup Facebook Conversions API On a Website
- Share event and website data with Facebook
How To Create a Successful Facebook Ad Campaign
Learn how to create Facebook ads in this step-by-step guide to Meta’s powerful advertising tool, Facebook Ads Manager.
- See results in the Ads Manager
- How to evaluate and analyse Campaign Performance
