Best course for Google ads (PPC)
Looking for training and courses in Google ads and PPC.Become intermediate or advanced Google Ads marketer by learning this course gain hands on experience. And land clients .
Types of pay-per-click (PPC) advertising
PPC ads are an excellent way for you to drive valuable leads for your business. In fact, PPC visitors are 50% more likely to convert than organic traffic. So, what types of PPC ads can you run for your business? On this chapter, we’ll provide you with eight PPC ad types you can use to reach more leads for your business.
- Create google call-only ads
- Local Services ads by Google
- Mobile Pay-Per-Click PPC
- The Only Text Ads
- YouTube advertising
- Responsive display ads
- Google Responsive Search Ads
- Upload Your Own Display Ads
PPC Ad Assets
Assets (formerly Extensions) are a bunch of content—such as copy,images, videos, headlines, and descriptions—that can be utilized to create different types of ads .
- Google ad formats and sizes.
- Dynamic sitelink assets
- PPC Tools
- Google Ads Call Assets
- Ads Callout Assets
- Dynamic Image Assets
- Location assets google ads
- Asset pricing
- Asset Promotion
- Seller ratings ad extensionSeller ratings ad extension
Landing Page & How to Create Them
Online, a landing page is where visitors land after clicking links in email marketing campaigns, search engine results. It is a standalone page with a single CTA that encourages users to take a specific action.
- Create a Landing Page with High ROI
- Landing page testing – tips and tools
- Measure Landing Page Success
- Landing Page Optimization Tips & Ideas
Create More Effective Ad Groups for PPC
A set of at least 3 ads in Google ppc ads is referred as An ad group which shares a set target of keywords and bids. An account’s campaigns consist of one or more ad groups.
- Create or edit an ad group
- Set and adjust default bids in ad group
- Target CPA per ad groups
- Organize google ads ad groups and maximize ROAS
- Ads, status ,campaign status, ad group status, and keyword status.
- Google Ads demographic targeting
- Apply audience targeting In Google Ads
- Pause or resume your ad groups
- Ad group reports
Find the Right Keywords for PPC
PPC keyword research refers to the process of identifying keywords to include in pay-per-click advertising. This chapter -PPC Keyword research will help you find the right keywords to drive results for your campaigns.
- Managing Keywords for PPC
- Find, Add & Use Negative Keywords to Your Best
- Choosing the right keywords for google ads
- Keyword Tool
- Display Ads Keywords
Pay-Per-Click Bid Management
PPC bid management? PPC bid management is the process of strategically raising and lowering your keyword bids to get the most out of your Google Ads .Effective PPC bid management involves optimizing ads to achieve the highest ROI while preventing budget overspending, through strategies
- Bidding Basics and best practices
- Smart Bidding and Bid Optimisations
- Manual CPC bidding
- Cost-per-view (CPV) bidding
- Target Impression Share Bid Strategy
- Maximize Clicks bidding
- Conversion Value Bidding
- Target Cost-per-Action Bidding
- Bidding Setup & managementBidding
Setup & management
PPC targeting strategies
One of the keys with PPC ads is to properly target and segment your audience. Paid advertising is an integral part of most marketing strategies. Whether your business is looking for better visibility or more conversions, pay-per-click (or PPC) advertising channels should be considered in your business’ media mix.
- Keywords targeting strategies
- Audiences targeting tips
- Locations targeting plan
Measure PPC Campaign Success and Increase ROI
Learn how to track & measure your PPC ads measure the value of your ads campaigns with these common PPC metrics and actionable tips for proving ROI to your superiors.
- PPC Reporting
- PPC Conversion Rate
- Conversion ModelConversion Model
How to set up PPC campaign in Google
How to Build a PPC Campaign Strategy. Determine your PPC campaign structure. Identify, build, and refine your campaign’s landing pages
- Check Your PPC Status
- Automated campaign management
- PPC testing advanced technique
- Best ppc ad variations
- Professional pay per click management – AMP
- Create a professional local PPC campaign
Types of Google Ad Campaigns
Choosing the right Google Ads campaign type to reach your target audience is a must for the success of any ad campaign.
This will help you meet your marketing goals. Google offers several options for businesses to promote their products and services.
find here campaign type, exploring their unique features and advantages.
- Call-Only Campaign
- Demand Generation Campaign Tactics
- Best hotel campaigns ppc
- Best hotel campaigns ppc
- Video Ad Campaigns
- Shopping ads ppc
- Google Ads App Campaigns
- Google Ads Smart Campaigns
- Best display campaigns ppc
- PPC Search campaigns Tips
- Performance Max Mastery
Learn To Set Up a Google Ads Account
Learn how to create Google Ads account and what can you do with it.
- Google Ads Account Settings
- Give access to your Google Ads account
- Get a Google ads account manager
- Working with client accounts
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Pay Per Click (PPC) Certification Training Course Details
PPC Course duration : 1 Months
PPC Training Course Fees : Rs.8000 (online)
Training course Fees PPC : Rs.6000 (Offline) at our centers
Subject : PPC Course
PPC SEO Course Training level : Medium
Study mode of PPC SEO Course : Online, Google Meet
Requirements for SEO Course: Basic knowledge of computer
Online Course length : 15 Hours
Support for SEO Course : 365 days
Training Institute Name :eCommerce Coach
SEO instructor name : Sagar pundir
Training category : Digital Marketing
Mode of Communication for SEO Course Training : English,Hindi
Online SEO Course type : Instructor-led on a Course Schedule
Trial classes for SEO Course Training : NO Trial Classes available, for any details you can visit out online marketplace www.ecommercecoach.in
