Advanced Technical SEO Audit Services in Delhi
Technical SEO Services in Delhi, India: Fix Your Website’s Foundation
Is your traffic dropping despite great content? Are your product pages not appearing in Google Search? With over 25 years of experience in web development and search algorithms, Ecommerce Coach goes beyond basic keyword optimization. We specialize in the backend architecture of your website. We identify and fix the “invisible” code errors, server issues, and indexing problems that prevent search engines from ranking your store. We don’t just guess; we engineer your site for performance.
Why Technical SEO is Critical for eCommerce Growth
Search engines like Google are essentially robots. If they cannot crawl (read) your website efficiently, they cannot rank you. Technical SEO provides the roadmap for these robots. Unlike on-page SEO which focuses on text, our technical services focus on:
Crawlability: Ensuring Google bots can access your important pages.
Indexability: Fixing “noindex” tags and canonical errors.
User Experience: Improving page load speed and stability (Core Web Vitals).
Our Core Technical SEO Services
e don’t just scratch the surface. Our Delhi-based technical experts provide an end-to-end analysis of the following critical areas:
Advanced Website Audits & Health Checks
We don’t just run an automated tool; we perform a manual inspection of your site’s architecture. We identify broken links (404s), redirect chains (301 loops), and server errors (5xx) that bleed your crawl budget.
Core Web Vitals & Speed Optimization
Speed is a ranking factor. We optimize your Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) scores. Our developers minify CSS/JavaScript, optimize image delivery formats (WebP), and configure server-side caching to ensure your site loads under 2 seconds.
Schema Markup & Structured Data
- Stand out in search results with Rich Snippets. We implement JSON-LD Schema markup specifically for eCommerce:
- Product Schema: Display price, availability, and reviews directly in search results.
- Organization & Local Business Schema: To boost your local presence in Delhi.
Breadcrumb Schema: To help Google understand your site structure.
Duplicate Content & Canonical Management
eCommerce sites often create duplicate pages for product variations (colors, sizes). We implement strict Canonical Tags to tell Google exactly which version of a page to rank, preventing keyword cannibalization and penalty risks.
International SEO (Hreflang Implementation)
If you sell globally from India, we configure Hreflang tags to ensure the right currency and language version of your site is shown to the right user, whether they are in the US, UK, or Delhi.
Platform-Specific Technical Expertise
Different platforms have different technical challenges. We provide specialized fixes for:
- Custom PHP/React/JS Sites: Handling JavaScript rendering issues so Google can read dynamic content.
- WordPress/WooCommerce: Plugin audit, database cleanup, and theme code refinement.
- Shopify Technical SEO: Fixing URL structure limitations and liquid code optimization.
Our 3-Step Technical SEO Process
At Ecommerce Coach, we believe that a high-performing website is the backbone of digital success. As a leading SEO service provider in Delhi, we move beyond generic fixes. We utilize a rigorous, data-driven 3-step framework designed to uncover hidden bottlenecks, optimize infrastructure, and skyrocket your rankings on SERPs.
Here is how we transform your website’s technical health:
- Step 1
- Step 2:
- Step 3
The Deep Dive Audit
We scan your website using industry-standard tools (Screaming Frog, Ahrefs, GSC) combined with manual code review to find every error affecting your rankings.
Implementation & Code Fixes
We don’t just send you a PDF report. Our team works with your developers (or acts as your dev team) to actually fix the code, compress the images, and update the sitemaps
Monitoring & Validation
Once fixes are live, we use Google Search Console to "Validate Fixes" and monitor your index status to ensure traffic starts recovering.
Why Choose Ecommerce Coach for Your SEO Audit?
25+ Years of Experience. Expert Leadership. Guaranteed Performance.
Boosting your website’s performance isn’t a guessing game—it requires precision, history, and technical mastery. At Ecommerce Coach, we bring a legacy of over 25 years in the digital marketing industry. We understand the specific pulse of the Delhi market and the global SEO landscape.
Here are 7 reasons why leading businesses trust us to secure their digital future:
1. Personalized Strategy Led by S. Pundir
We know that “one-size-fits-all” approaches fail in SEO. Your business needs a unique roadmap. Our technical strategy is spearheaded by S. Pundir, a veteran expert with deep industry insight. Under his guidance, we craft a bespoke plan that targets your specific business goals rather than applying generic fixes.
2. Powered by Premium Technology
To outrank your competitors, you need superior intelligence. We utilize the industry’s most advanced SEO tools to analyze your site’s architecture. We go beyond basic scans to uncover hidden technical bottlenecks that hold your rankings back, ensuring your site is fully optimized for the latest Google algorithms.
3. Real, Measurable Results
We don’t just promise growth; we prove it. Our clients consistently see tangible improvements in organic traffic, keyword rankings, and most importantly—conversions. We focus on the numbers that actually impact your revenue, not just vanity metrics.
4. 100% Honest Communication
You will never be left guessing about your campaign’s progress. We explain the “what” and “why” behind every recommendation. We believe in educating our clients, ensuring you understand the value of every optimization we implement.
5. Tailored to Your Specific Niche
Whether you are a local service provider in Delhi or a national e-commerce brand, we adapt to your sector. We take the time to study your specific audience and competitors. Every audit and strategy is customized to fit your unique market position, ensuring maximum impact.
6. Simplified, Jargon-Free Reports
Technical SEO is complex, but understanding your report shouldn’t be. We break down complicated data into clear, simple language. Our reports highlight exactly what issues were fixed and how those fixes contribute to your business growth, so you can make informed decisions fast.
7. 25+ Years of Proven Success
Experience matters. With a track record spanning over a quarter of a century, we have weathered every algorithm update and digital shift. Our extensive history of success stories is proof that we know how to deliver sustainable, long-term results for businesses just like yours.
Ready to elevate your online presence?
Partner with Ecommerce Coach and let S. Pundir and our expert team build a strategy that works.
Contact Us Today for a Free SEO Autit Consultation
Frequently Asked Questions: Technical SEO Services
A Technical SEO audit is essentially a comprehensive health check for your website’s infrastructure. Unlike standard content reviews, this process evaluates the back-end elements that influence how search engines crawl and rank your site. At Ecommerce Coach, we analyze critical factors such as page load speed, mobile responsiveness, indexing status, URL architecture, and website security to ensure Google can read and rank your pages effectively.
For most businesses, we recommend a full technical audit at least once a year. However, if you have recently migrated your website, changed your CMS, or noticed a sudden drop in traffic, an immediate audit is necessary. Frequent audits are also suggested for fast-growing e-commerce sites to catch performance dips before they impact revenue.
In the current Indian market, technical audit fees generally range from Rs. 5,000 to Rs. 50,000, depending on website complexity and the depth of the analysis. While large agencies often charge premium rates that are difficult for startups and small businesses to afford, S. Pundir at Ecommerce Coach focuses on providing agency-level quality and affordable solutions, bridging the gap for businesses that find competitors like SEO Discovery out of their budget range.
Our technical audit checklist covers the structural pillars of your website. Key elements include:
Site Speed & Performance: Core Web Vitals analysis.
Mobile Friendliness: Ensuring usability on all devices.
Crawlability: XML Sitemaps and Robots.txt configuration.
Error Resolution: Fixing 404 errors, 301 redirects, and broken links.
Data Integrity: Checking for duplicate content and implementing structured data (Schema).
To ensure data accuracy, we utilize industry-standard, premium tools. Our toolkit includes Google Search Console and PageSpeed Insights for direct Google data, alongside Screaming Frog, SEMrush, and Ahrefs. These tools help us identify deep-rooted issues in your site’s code and structure that aren’t visible to the naked eye.
Once the evaluation is finished, you will receive a detailed, easy-to-understand report. This document outlines every issue discovered, graded by priority. S. Pundir provides actionable recommendations and a roadmap for fixing these issues to enhance your website’s technical health and search engine visibility immediately.
The duration depends on the size of your website. For a standard business website, an audit may take a few days. However, for large e-commerce platforms with thousands of pages, the process can take up to a couple of weeks to ensure every technical aspect is thoroughly vetted.
The robots.txt file acts as a gatekeeper, instructing search engine bots on which pages they should or should not crawl. A misconfiguration here can be disastrous—potentially blocking Google from indexing your most important pages. Our audit ensures this file is perfectly optimized to maximize your crawl budget.
A 404 error appears when a specific page cannot be found. While a few are normal, a high number of 404s frustrates users and signals to search engines that your site is poorly maintained. This can lead to lower rankings. Our technical audit identifies these broken paths so we can redirect them or restore the content, preserving your user experience.
Think of it this way: On-Page SEO is about the "content" (keywords, meta descriptions, blog quality), while Technical SEO is about the "container" (site structure, speed, code). Technical SEO focuses on the back-end optimization that allows search engine spiders to find and understand your On-Page content.
A general SEO audit is broad, covering content, backlinks, and technicals. A Technical SEO Audit is a specialized deep dive specifically into the infrastructure of the site. While a regular audit gives a surface-level view, our technical audit zooms in on code, server responses, and indexing logic.
Absolutely. Technical SEO lays the foundation for local visibility. We ensure your website uses the correct Schema Markup for local businesses, is mobile-optimized for local users on the go, and has fast load times. We also verify that your technical setup supports your Google Business Profile integration, which is crucial for ranking in local Delhi search results.