Pneumatic clutch-brakes manufacturers and suppliers
Pneumatic clutch-brakes manufacturers and suppliers
Case Study: Digital Marketing Strategy for Airtorq International by eCommerce Coach in Delhi
Client Overview:
Airtorq International is a leading manufacturer of industrial brakes and clutches based in Delhi NCR, India. With over three decades of expertise, the company specializes in high-performance braking solutions for various industrial applications. Despite its strong market reputation, Airtorq International sought to enhance its online presence, generate quality leads, and boost sales through an effective digital marketing strategy.
Challenges Faced:
Low online visibility and weak search engine ranking.
Limited engagement with potential customers in the B2B industrial sector.
Inconsistent lead generation and conversion rates.
Outdated website design and lack of optimized content for digital platforms.
Strategic Approach by eCommerce Coach:
To address these challenges, a comprehensive digital marketing strategy was designed and executed, focusing on the following key areas:
Search Engine Optimization (SEO):
Conducted in-depth keyword research to identify high-ranking industrial search terms.
Optimized website structure, meta descriptions, and content for improved SEO performance.
Implemented backlinking strategies to increase domain authority and search rankings.
Website Revamp & User Experience Enhancement:
Upgraded website design for better navigation and responsiveness.
Improved product pages with detailed descriptions, high-quality images, and technical specifications.
Integrated a lead capture mechanism (forms & chatbots) for real-time customer engagement.
Content Marketing & Blogging:
Developed a content calendar featuring industry-relevant blogs, case studies, and technical guides.
Created engaging and informative content addressing industrial pain points and product applications.
Used SEO-optimized blogs to drive organic traffic and establish industry authority.
Pay-Per-Click (PPC) Advertising & Retargeting:
Designed Google Ads and LinkedIn Ads campaigns to target B2B clients effectively.
Implemented retargeting ads for website visitors who didn’t convert initially.
Analyzed ad performance metrics to optimize campaign ROI.
Social Media Marketing & LinkedIn Outreach:
Created a strategic LinkedIn content plan to engage industrial decision-makers.
Used LinkedIn outreach campaigns to connect with potential buyers and distributors.
Strengthened brand positioning on platforms like Facebook, Instagram, and Twitter for broader visibility.
Email Marketing & Lead Nurturing:
Developed targeted email campaigns to nurture leads and inform existing clients about new product offerings.
Implemented automated email sequences for inquiries, follow-ups, and promotions.
Personalized email outreach to key industrial players and procurement managers.
Results & Impact:
SEO Improvement: Organic traffic increased by 75% within six months.
Lead Generation: 120% increase in qualified B2B leads from website inquiries and ad campaigns.
Brand Visibility: Website ranking improved significantly, appearing on the first page for key industrial search terms.
Customer Engagement: Social media engagement grew by 60%, with increased inquiries from LinkedIn campaigns.
Sales Growth: A 40% rise in sales inquiries and conversions attributed to digital marketing efforts.
Conclusion:
The eCommerce coach’s strategic digital marketing approach successfully transformed Airtorq International’s online presence, resulting in higher visibility, lead generation, and sales conversions. By leveraging SEO, paid ads, social media, and content marketing, Airtorq International strengthened its position as a market leader in the industrial braking sector.
