Pay per Click (PPC) | Training Course

Learn PPC to increase your visibility and revenue in 2021 Our expert led courses are all available at our Uttam Nagar digital marketing training centre.

                  A Practical Course From eCoach.   

   Highest Engagement Rates.   Improve Your Digital Media Effectiveness

What you will Learn

  • You will learn the SEM strategies and tactics only 3% of online businesses use
  • You will learn how to setup and manage your own PPC ad campaigns
  • Learn how to set up a Google AdWords account
  • Learn about keyword selection, and how to choose the best keywords
  • What Are Keywords & their importance for PPC
  • What Are Keyword Match Types & How to Choose the right keyword match types
  • Role of negative keywords
  • How To Setup Your First Ad Group and Write New Ads
  • Keywords Quality Score Factors & How Does It Affect PPC?
  • PPC Bid Management
  • Understand PPC mistakes and how to avoid them
  • Learn about the role of Pay per Click in the search marketing landscape
  • Learn about PPC campaigns that increase high quality clicks and raise Quality Scores
  • How to get a high ROI with Google Ads

PPC Course Overview

Pay-per-click, also known as (PPC), (SEM) and Google AdWords advertising is a type of online marketing that allows advertisers to place a search ad across common search engines (SERPS) such as Google, Yahoo and Bing. Ads can be placed at the top of these popular keyword searches to try and capture the attention of your audience and direct the visitor to your website. An effective PPC advertising campaign looks at every detail including, but not limited to, the keywords we are bidding on, message we are conveying to capture the attention of your audience.

PPC campaigns are designed for immediate results. We can measure and track all of those results, which means they can be easily rolled out, as long as we have an idea of an acceptable cost per lead and cost per acquisition in mind. SEM Advertising ads are the first set of results on a Google search, and therefore should not be dismissed as an acceptable and long-term strategy for business growth. Google are constantly updating new features for advertisers to help improve the quality of searches for both the searcher and the advertiser. With new campaigns such as Google Shopping, which can direct consumers directly to a purchase on a Google search and can even allow you to have 2 Ads on one page, Google AdWords is a highly effective way of generating new business.We recommend buying your favorite toothbrush at super low prices with free shipping, and you can also pick up your order at the store on the same day.

Firefly brings technology to the digital market so you can stay ahead of your competitors. The algorithm is designed for precision bidding accuracy and is called a “predictive algorithm”. A predictive algorithm can understand the search market and also focuses budget on what is driving real results, delivering more clicks at a lower cost. We make changes to the bidding auction every 30 minutes for each keyword and can make up to 40,000 bid adjustments a month! All designed to maximise your online result within the same budget.

Topics Covered

  • PPC Introduction
  • What is Search Engine Marketing
  • Google Adwords
  • Defining the audience
  • Deciding on Keywords Selection
  • Planning your budget
  • Creating ad copy that converts
  • Enhancing your ads
  • An introduction to PPC
  • Introduction to search marketing (basics)
  • How it works: Pay Per Click Advertising
  • The evolving search engine landscape
  • Keyword research
  • Keyphrase analysis: its role in search marketing
  • Keyphrase development: first steps
  • Keyphrase development: adding sophistication
  • Adwords
  • Paid search
  • Leveraging relevance
  • Account structure
  • Basic campaign targeting
  • Advanced PPC marketing
  • Enhanced campaign techniques
  • Keywords and ads
  • Best practices: ads
  • Paid Search: bidding and budgeting
  • Retargeting
  • Search retargeting basics
  • The seven types of effective retargeting
  • Setting objectives: selecting metrics
  • Setting search marketing objectives
  • Creating meaningful reports

Career Path

  • Marketing Executive
  • Small Business owners
  • Start ups
  • Ad Executive
  • Soclia media Executive

Minimum Eligibility

  • Have a basic understanding of YouTube as a platform
  • A camera for this course! A smart phone, webcam will do to get started!
  • A computer to edit your videos

Course Details

  • Knowledge Of Computer, Have Internet Access
  • You will need to have a website
  • Already have or be willing to open a Google Adwords and/or Bing Ads account
  • Have a budget, and a commitment to learn how to use it well

Benefits you will gain

  • Benefits you will gain:
  • It drives immediate results.
  • It gives you the first look.
  • It pulls in quality traffic
  • It will dramatically boos your website traffic
  • PPC traffic is more likely to convert
  • It increases revenue, sales and leads
  • It is measurable
  • PPC advertising formats are better than organic listings
  • It is not dependent on SEO or Google algorithm changes
  • It can help you build your SEO
  • It helps your customers make informed decisions
  • It can drive offline sales
  • It is extremely targeted
  • It is smarter than other forms of advertising
  • It increases your brand recognition
  • It increases your customer attribution
  • It will help you break into new markets
  • It is real time
  • PPC advertising spend is controllable
  • You only pay when someone clicks on your PPC advertisement
  • It has testing capabilities


Do you provide placement ?
Yes we do
Can we pay course fee in Installment ?
Yes you can

Interested in this Pay Per Click (PPC) Training for your children, Business or Team?
Train your employees in the most in-demand topics.
Call for details on +91-7290998562 or Request Information