1. Artificial Intelligence Will Play a Larger Role in SEO
2. Voice Search Will Impact Search Queries
3. Mobile-Friendliness Will Impact Search Rankings
4. Content That Fulfills the Google EAT Principle Will Rank Higher
5. Long-Form Content Will Help Improve SERPs
6. Featured Snippets Will Become More Prominent
7. Predictive Search Is Set to Improve
8. An Effective SEO Strategy Will Need to Include Video
9. Image Optimization Will Play a Larger Role in Search
10. There Will Be More Importance Placed on Semantically Related Keywords
11. Local Search Listings Will Play a Larger Role in SEO Strategies
12. Data and Analytics Should Become Your Priority If You Want to Remain Ahead in Rankings